I’ve talked about direct mail marketing time and time again. If you are new to the concept, it’s nothing more than mailing out some info about your company to a prospective customer.
I normally send a sales letter, flyer, business card and maybe a magnetic business card as well in a run of the mill envelope that I hand address. Nothing fancy, just very basic stuff.
How I find potential customers to mail my info to
The way I get the addresses to mail to is pretty simple. I “drive around” my target area and look for new office parks, existing office parks I may have missed or any tiny strips of commercial space that looks like a business may occupy it.
When I stumble across them I just take a picture of the marquee where all the businesses are listed. If that isn’t available I just hand write the business and suite numbers down on a notepad. You could speak into a recorder too if you like. Just get the name and address somehow!
Some office parks may only have five offices strung together while others may have dozens of them. It doesn’t matter, just copy those addresses down. Now all you need to do is stuff those envelopes, write the address, affix a stamp and drop them in a mailbox. For the record, I always write Attention: Office Manager.
A few success stories using micro direct mail
Mortgage Company – While driving around one day I stumbled across a set of about ten offices that seemed to have sprung up overnight. They were in a part of town I didn’t travel through that much, that’s why I didn’t notice them before. Needless to say, I mailed each of them some info in the mail.
The mortgage company was the only one who responded. So I went out to give them a quote and discovered they needed service five days per week. To make a long story short, I landed the job, and the nearly $1,400.00 per month that came from it. Though they went out of business a little over a year later, I still made nearly 20 grand during that time.
Electronic Parts Distribution – When I first started my business I scouted out this one office park that had about 50 offices. I had a few call for quotes but I only landed this one account. It was SO EASY to clean, as there was nothing but cubicles with salesman selling electronic parts across the country.
The account paid $650.00 per month for twice per week service. This amounted to about $75.00 per visit, which in hindsight was VERY HIGH. When I bid the place it looked “really big” in terms of square footage, so I erred on the expensive side. Turns out it was easy to clean as half the floor space was never used. I made out like a bandit on this one!
Bank Branch – This place was in a strip of stores that had a mix of retail and commercial space. Once again I mailed to the entire complex but only got one job. It still worked out just fine for me as the job was $560.00 per month for 3 days per week. Not a home run, but a good account to have.
Accountants Office – This location is in a small office park that has maybe 20 offices. Once again I mailed to the whole place but only landed the one job. This was one of my very first jobs, and I still have it to this day. It started out at $260.00 per month for twice per week service.
It only worked out to be about $30.00 per visit, but it takes about 30 minutes at best to clean. All in all a nice job to have! I won’t be able to buy a boat with this job but I’ll take 30 bucks for 30 minutes work all day long if I could!
Trash Company – This doesn’t fit the traditional office park model, but I’ll mention it because it shows how TAKING ACTION results in MAKING MONEY. This building stood all by itself. It’s the headquarters for a local trash company that operates in my area.
I passed that office THOUSANDS of times without thinking of mailing to them for some reason. I don’t know how I let that happen! Anyway, I mailed to them and they HIRED ME almost instantly. Over a $1,000 per month for 3 day per week service. It was a lot of work, but we still made out nicely on the job when all was said and done.
I’ll wrap this up by making mention that all I ever did was TAKE ACTION. I drove around and looked for places that fit what I was looking for, which was small to medium-sized buildings that were in my local area. Some were better than others, but using direct mail to reach out to them was the key to getting hired in each and every case. If you have some success stories, share them in the comments!
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