ID badges used to be thought of only when thinking of big national type companies. The phone company, the gas company and the cable guy come to mind instantly for me growing up.
Times have changed for a variety of reasons. Safety goes to the top of the list first, then the cost of having them made is extremely cheap nowadays not to mention it’s a great way to differentiate your cleaning company. Odds are your “competition” doesn’t use them at all.
ID badges. Good idea or waste of money?
My opinion is that ID badges are well worth the cost and effort required to implement their use. Third party companies can make them for you at a very affordable price point. Though I have no affiliation whatsoever with this company, I’ve heard about FulliDentity. They currently sell them for $12 and up.
The real beauty of using ID badges is that it gives you the opportunity to stake out a difference between you and your competition. Imagine talking to a prospective client and being able to throw in the fact that everyone who works for you has a clearly visible ID badge on at all times. Subtle but POWERFUL at the same time!
The other benefit I mentioned earlier is “safety”. When I said that it wasn’t for your safety, but for those you work for (it gives them PEACE OF MIND). Generally speaking when you enter someone else’s work environment they have no clue as to who you are. Over time they’ll discover who you are, but not at first.
How having an ID badge helped me!
We just ran into a situation the other week were we were visiting a cleaning account of ours, it was a doctor’s office. We have a special key fob that gets us in the back door. When you enter that door it places you right in the middle of where all the employees work. We’ve entered that door a million times.
This one time however we ran into a new employee that was just hired. She was leaving for the night as the last one out and ran right into us as we were entering the door. I could tell she was startled and quite uncomfortable. From her perspective, she never seen me in her entire life and here I was walking in!
Added to the fact it was dark out and she had just turned off the lights. Luckily I was able to think quickly and grab the ID badge around my neck and tell her that I was with the cleaning company and we were here to clean the facility. She glanced at my badge and instantly felt better. That badge was money well spent!
I’ll wrap this up by suggesting you consider getting ID badges for your cleaning company. They are cost effective, they make for a good selling point and they help put people at ease when you run into those who have no idea who you are. If anyone has any stories of their own, share them in the comments below!
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