Not too long ago earth friendly products used to be nothing more than a tiny niche within the cleaning marketplace.
They were a novelty to an extent, hard to find and not all that much in demand for many of us in the cleaning industry. Wow, how things have changed!
The market for these earth friendly cleaning products has shifted dramatically in the last ten years or so. Many vendors now create entire lines of earth friendly cleaning solutions. What was missing from most of these companies was products that cater to the hard surface floor care sector. That’s not the case anymore.
Earth Friendly Hard Surface Floor Care
This is where the Rochester Midland Corporation latest floor product comes into view. Enviro Care Novus is their entry into the marketplace.
This product is an environmentally friendly floor wax that is nontoxic and biodegradable. It maintains a neutral pH and contains no heavy metal complexes, APEs or formaldehyde.
This eco-friendly floor finish fits into the line of products that make up Rochester Midland Corporation’s Green House Keeping Floor System. The other all green products include a stripper, all-purpose cleaner and a product for buffing or burnishing. The essentials for any hard surface floor care program.
Their entire line of green products carry either the Green Seal® or EcoLogo™ certifications, sometimes even both. This is a HUGE SELLING POINT when speaking to customers (or potential customers) about performing floor care services. While I have not had customers “demand” eco products from my company it’s no secret that they are preferred.
Being able to offer “green hard surface floor care” is also a great way to differentiate your company from others. I mean we all do basically the same thing, so you need to find that “edge” that tilts the odds in your favor. Being able to offer an “earth friendly” solution is a good step in that direction.
Enviro Care Novus floor finish can be purchased by many vendors online. A simple Google search will bring up many different options. My recommendation is to find a local janitorial supply house that offers the entire line, as they don’t just sell you a product, they offer you advice and guidance as well.
Have questions? If you have any questions regarding Enviro Care Novus floor finish please leave them in the comments below. In most cases I have access to the manufacturer, their sales managers or authorized distributors not to mention my own sources and can get you a prompt answer to your question.
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