I know that one of the big reasons people start a business is because they are chasing the money that comes with owning a successful enterprise.
On a certain level that line of thought is fine. After all, money is what makes the whole world go round not to mention you just plain need it.
What I want to share today is just a quick thought on the importance of not getting sidetracked and consumed by the idea of “riches”. While money is a huge part of running a business – bidding, payroll, overhead – the first thing you need to be worried about is making the customer wildly satisfied.
This type of topic is not really all that exciting to many people, yet the importance of fully understanding the “big picture” plays a large role in whether or not people have success in their own business. At the end of the day those who make the customer “extremely happy” earn more money than all others combined.
I know I’ve talked a lot about how many different factors play into your success or failure over the last few years, and it can seem like a lot at times I’m sure. This is a whole new adventure for many of you, and getting up to speed takes some time. With that said, none of it is hard. You just need to master the fundamentals in a sense.
This “learning curve” that you are going through may seem like a lot, but if you can just focus on taking the time to really find out what type of service the customer requires (quick and cheap, more detailed and pricy or high end) then do your best to take an accurate guess to how long that cleaning will take.
From there you just need to put an hourly rate to how long you think it will take and before you know it you’ve reached a price to charge. Most people stop here however, forgetting that the most important step is making sure the customer is happy. You’ll do this by clearly outlining what your cleaning entails then following through on that.
I’ll wrap this up by just making mention one more time that your goal is to create happy customers (THINK: “Cheerleaders”), who will spread the word about how great you and your company are for FREE. This is simply the best way to generate business in any business, especially the cleaning business.
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