In my quest to find cleaning accounts I’ve marketed my services to just about every type of business at one time or another. If you can name it, I tried to get hired by them.
The vast majority of times I would try to get in front of a certain group, I would either do some form of a direct mail package or just stop by with some flyers and goodie bags that included info about us. With that said, sometimes it’s just a simple business card that does the trick.
The Day Spa Story
One time I read about a day spa in the paper. The owners were doing a “grand opening” in my area. They dumped a ton of money into the place to make it look like new so they ran an ad in the paper to promote themselves.
I decided to send them a sales letter and business card the next day just for kicks. So I literally woke up the next day and sent one letter to the address I saw in the paper. Within a month they called me and hired me on the spot.
I had that account for exactly four years until new owners took over. In the process that customer sent me $42,045.68 in cleaning fees. That’s averages out to $875.95 per month for four straight years! All for just ACTING ON AN IDEA. No hard work at all. Just an idea that Sue and I acted upon.
The Cemetery Story
Another “idea” came to me as I was riding down a busy highway and saw a cemetery with an old two-story brick house located off to the side. I figured that was the office that was used when people came into buy a plot or locate a loved one buried there. Care to guess what I did?
Well, I did the same thing as before and sent off a sales letter and business card. Wouldn’t you know it, they called me too! Before I knew it they also hired me to clean the place. This took place in early 2003. My company still cleans that cemetery to this day.
We charge $94.00 per visit to clean an old home that was converted to an office once per week. It has about five or six staff members working there. This has totaled $41,163.70 so far. This is not a grand slam of an account by any means, but these type jobs keep my company very profitable.
The Town Hall Story
My wife Sue was sitting in the office one day reading the local paper. In it the township administrator was quoted as saying the municipal building was getting a minor facelift due to its age. So she sent our salesman at the time to see if he could bend the administrator’s ear about getting some construction cleanup work.
This process literally took place within moments of Sue reading the article. Sue looked in the paper and then our sales guy walked in the door for the day. He walked right back out after talking to Sue and headed over to town hall. Guess who was walking out to his car at the time? The township administrator!
Good fortune smiled broadly upon us that day as we wound up getting hired for six different jobs over the course of only four months. We started out with over $3,200.00 worth of carpet cleaning. This was followed by over $2,900.00 for a heavy-duty cleaning of the entire facility.
We then did over $1,500.00 of VCT floor care work and a little tile and grout cleaning. The next job was for another heavy-duty cleaning that totaled over $2,500.00. Then we did another $2,700.00 worth of carpet cleaning after that! We ended with a small little touch up cleaning. That put the final tally at well over $13,000.00.
Afterwards we were asked to bid the ENTIRE municipality. This meant every single township owned building. This meant the police station, court building, library, recreation complexes, MUA offices to just name a few. This wasn’t “luck” as some people would call it. It happened because we took action!
The moral of the story
At the end of the day ACTING ON AN IDEA gave us the opportunity to land accounts that put a ton of MONEY in our pocket. Far too many people have those EXACT same ideas, they just don’t act on them. As a result they lose out on some tremendous chances to make important contacts, place bids and land cleaning accounts.
I can’t stress enough that YOU control your own destiny. Nobody will come around and hand this to you, so you need to keep your head in the game. Be proactive and take action at all times. Like I always say, this business is not really all that hard, you just need to put in some good old-fashioned work. When you do… good (and sometimes great) things happen!
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