Are you interested in learning how to turn one customer into two or three? Yea… I thought you would like that! To do so you will need to start asking for referrals.
While that tends to turn some people off for fear of being shot down, I’ll show you how to do it easily through the use of a “referral letter” you send out to your customer base. I’ll include this referral letter as a free download as well.
Asking for referrals is easy
It kind of works like this… Once you get a few customers under your belt it’s a good idea to get start cultivating those customers for referrals. This is both a good business practice and a quick and easy way to get no-cost leads.
Basically it’s nothing more than trying to turn one customer into two or three then repeating the process over and over again. Many business owners are spooked by the thought of asking an existing customer for a referral.
They fear that they will say no or otherwise be put into an awkward situation. To that I say “get over it”, as it’s your job to drum up business. While not everyone will gladly hand over family and friends many will without hesitation.
The customer referral letter
A letter asking for some referrals doesn’t need to be some long and lengthy document that spills your guts begging for names and phone numbers. Instead it should be written as a personal letter in a business like tone asking for their help.
I would keep the letter to just one page to make it an “easy read”. If you send anything longer than that you risk taking too much of their time and having them toss it in the trash. Besides, it shouldn’t take too much time to explain your request for a few referrals.
A common question is… “How often should I go to the well asking for referrals? I would recommend no more than once or twice per year. Doing so any more than that risks turning the customer off to all future requests, besides you don’t want to be a begger.
My advice would be to consider asking for a referral twice per year in the beginning stages of your business then scale it back to just one “referral drive” per year. This will help jumpstart you in the beginning then allow you to focus on running your company once you are establised.
Download your referral letter below
I’ve made the referral letter available in both PDF format and OpenOffice format. The PDF file can be modified with the proper Adobe software or by your local printer and the OpenOffice file can be edited with the free OpenOffice program.
Referral Letter PDF Version
Click Here To Go To Download Page (LOOK FOR FILE #15A)
Referral Letter OpenOffice Version
Click Here To Go To Download Page (LOOK FOR FILE #15B)
If you have any questions or comments about the referral letter after downloading it post them in the comments below. I look forward to hearing what everyone thinks about the letter and how it could be improved or modified.
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