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Archives for June 2013

How to ask your customer for a referral

June 30, 2013 by Tom Watson

A customer referral is a “free sale.”

UPDATED 10/16/2021: Are you interested in learning how to turn one customer into two or three? Yea... I thought you would like that! To do so you will need to start asking for referrals. While that tends to turn some people off for fear of being shot down, I'll show you how to do it easily through the use of a "referral letter" you send out to your customer base. I'll include … [Read more...] about How to ask your customer for a referral

How to write an online press release for your cleaning business quickly and easily

June 23, 2013 by Tom Watson

Elements of a good press release

An online press release for your cleaning business is designed to help you increase your online visibility, push your cleaning business to the top of search engines and reach your target market. As a result you'll be able to generate more traffic to your website due to the increase in your search engine ranking which in turn will give you more chances to expand your customer … [Read more...] about How to write an online press release for your cleaning business quickly and easily

How to get prospects to TAKE ACTION and call you

June 16, 2013 by Tom Watson

Tell the prospect what needs to be done to get to the next step.

Though the process may seem complicated the only goal of your marketing material is to get the prospect to do one thing. That is TAKE ACTION and call you as soon as possible. This can be difficult given the extremely fast pace of today's world. Life seems to move a lot faster nowadays and getting people to stop for a minute to call you is like trying to stop a moving train. … [Read more...] about How to get prospects to TAKE ACTION and call you

Question: Do business cards still work? Answer: YES

June 9, 2013 by Suzanna Watson

Do you think a business card helps promote your business in todays world?

If you think about it for just a moment, printed business cards are kind of like the "older version" of social media. They were the main way to spread the word about who you are and what you do. The cards worked very well, as they tended to stay around forever in someone's purse or wallet. Handing out business cards still pays dividends While text messaging, email and social … [Read more...] about Question: Do business cards still work? Answer: YES

Janitorial Flyer: Free Download

June 2, 2013 by Tom Watson

Free janitorial flyer for your cleaning business

One of the easiest ways to market your commercial cleaning business is by getting some janitorial flyers out into the marketplace. There are a lot of ways to do that. They include handing them out at networking events, door to door or via direct mail to name a few. The Janitorial Flyer The nuts and bolts of getting your janitorial flyer to work for you revolves around the … [Read more...] about Janitorial Flyer: Free Download

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