Creating your cleaning business mission statement

Post image for Creating your cleaning business mission statement

by Tom Watson on April 21, 2013

Creating a mission statement for your cleaning business is an important part of your overall plan of operating a successful cleaning operation.

This is because your mission statement “captures” the very essence of your business. The statement itself lays out in just a few short sentences your company’s goals and objectives.

The other side of the coin is that your mission statement clearly signifies what your business is all about to your staff, your customers and to all your potential customers as well. It basically “sums up” WHY you are in business.

Mission statements help you STAND OUT

Your mission statement can touch on many different elements of your cleaning business. For example you may want to make mention what type of solutions you use (“green cleaning” for example), your pricing strategy (low-cost VS high-end), quality of service (economy VS first class).

It could even go on to mention your relationships with employees (family run operation OR family like atmosphere) among other details. Just by the act of creating a mission statement for your cleaning business you are clearly identifying the niche you are filling in your marketplace.

What’s nice about that is when your customers know what niche you are filling, it really helps them realize how much your cleaning business differs from the rest of your many competitors, which is HUGE as far as getting customers is concerned.

Mission statement examples

When you start looking around for examples you’ll quickly notice that mission statements come in different shapes and sizes. Some companies create ones that are just one or two sentences long while others go on for several paragraphs, some even including bullet points. Here are a few examples from some Fortune 500 companies:

American Financial Group, INC (a financial services company)
Our purpose is to enable individuals and businesses to manage financial risk. We provide insurance products and services tailored to meet the specific and ever-changing financial risk exposures facing our customers. We build value for our investors through the strength of our customers’ satisfaction and by consistently producing superior operating results.

American Standard Company (an air conditioning parts distributor)
American Standard’s mission is to “Be the best in the eyes of our customers, employees and shareholders.

Applied Materials (a semi-conductor manufacturer)
Applied Materials’ mission is to be the leading supplier of semiconductor fabrication solutions worldwide-through innovation and enhancement of customer productivity with systems and service solutions.

Now lets see how we can craft a mission statement for an industry like the cleaning business. The next few I’ll be creating “on the fly” just to show you some basic examples. Feel free to modify as needed when creating your own!

Mary’s Maid Service
Our mission is to deliver the finest maid service in the New York Metro region through the hiring and training of only the highest quality people available in our industry.

Southwest Janitorial Cleaning Company
Southwest Janitorial Cleaning Company’s mission is to become the leading supplier of janitorial services by providing the industries highest level of customer satisfaction available. We will relentlessly pursue the customers objective of a clean and healthy work environment.

Industrial Cleaning Company, LLC
Our sole purpose can be summed up by simply stating, “we want our customers to be completely satisfied with our services”. We will leave no stone unturned as we work to deliver the finest cleaning services available. From the largest account down to the smallest we will never be satisfied until our customers are.

Holly Building Services
We seek to be the janitorial vendor of choice for both our customers and our potential customers. We will treat our customers with respect and honesty at all times and we will never forget that we are there to serve them to the best of our ability.

Jenny’s House Cleaning Services
Jenny’s House Cleaning Services pledges to provide the most healthy and clean environment possible. We will do so through the use of the industries finest green cleaning methods and best practices. We will stay on the leading edge of cleaning technologies so we can deliver a clean and sanitized home environment for homeowners who prefer green cleaning methods.

Wording your mission statements

Developing your own personal mission statement becomes a lot easier when you ask yourself some questions that help “pull out” who you are and why you are different from your competition. Ask yourself a few of the following questions. Doing so will help you to create a “verbal picture” of your cleaning business’s mission.

  • Why are you in business?
  • What do you want for your customers?
  • What motivated your decision to start a business. What will keep it alive?
  • Who are your customers and what can you do for them that will contribute to their success.
  • What image of your cleaning business do you want to convey?
  • What level of service do you provide?
  • What makes you and your company special?
  • How do you differ from your competitors?

Creating your own mission statement

Creating a mission statement is not something you can spend five minutes on and call it a day. Put some thought into it, then set it aside for a while. Then go back with a fresh mindset and see if what you have so far is worth keeping.

Over time a working model will develop that embodies who you are. Before making it public make sure to run it by a mentor, friend, family member or whoever else might be of help to you. Many times having an outside set of eyes to look at your vision is extremely helpful.

Like anything that provides lasting value, crafting a mission statement requires time, thought and planning on your part. However all that effort is well worth it. In fact many new business owners discover that the process of creating their very own mission statement is as beneficial as the final statement itself.

Going through the process will no doubt help you clarify the reason you started a cleaning business not to mention highlight the motivations that drive you and your business. Once your cleaning business mission statement is finished, start spreading the word to the rest of the world.

Clearly post it in your office and somewhere where your employees can see it every day too. Don’t forget to print it on company marketing materials, such as brochures or even on the back of your business cards.

If you liked this post, you can subscribe to our Cleaning 4 Profit RSS feed. If you are looking for a step by step blueprint that will show you how to start your own cleaning business, then check out my Cleaning Business Training Manuals. If you need a great website or would like to upgrade what you already have then you may want to take a look at my Cleaning Business Website Packages.

{ 2 comments… read them below or add one }

1 Tatiana August 20, 2013 at 7:20 pm

i am planning to start my residential, commercial cleaning business. I know that i can give a good service for the potential cleaners but I am getting problems with the quotation and how to find my first clients. Today i spend 3 hours by navigating on your site. I found lot of useful information, but I am not sure if in Canada the cleaning companies are giving the quotation by hours or by square fit. Thank you any ways for your helpful information and honesty.

2 Tom Watson August 20, 2013 at 10:10 pm

Hi Tatiana! Education is key, so keep exploring. Anyway… there is no “one way or the other” you must choose from. With that said, quoting a job generally goes like this… “by the hour” for smaller stuff (the jobs you will get in the beginning of your career) and square foot for the BIG JOBS (tens of thousands of square feet).

As to “how” to get jobs… there is no “one way”, as the best way involves multiple avenues. You need to hand out flyers, network, use direct mail, go door to door and join business associations to name a few. Then once you get some customers you must WOW them with great service (which leads to more customers).

Leave a Comment

Previous post:

Next post: