December 2012

Get your simple one page goal setting template…

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by Tom Watson on December 30, 2012

When it comes to setting some business goals for the new year, most people talk a good game but don’t actually do anything other than daydream about it. The reasons for this are many, but at the top of the list is the perception that it’s very time-consuming. While setting goals does take some time, it […]


The topic of cleaning apartment complexes comes up pretty regularly when discussing the commercial cleaning market. It’s a subject I know rather well, as I did more than my fair share of it for the first few years I was in business. Some of you may have known that as I touch on the topic in […]


The act of getting your marketing and promotional material in front of your target market is only half the battle. The other half is getting them to TAKE ACTION. In other words, that “action” is convincing them to call you. This may seem easy to do, but it’s not. Your target market gets BOMBARDED with […]


How do you “add value” to the customer without doing it for free? That’s the question we all face. It can be like walking a tightrope in a sense. You need to separate your company from the rest of the pack yet do so in a way that doesn’t squeeze the purse strings. It doesn’t seem easy, […]