October 2012

How to get cleaning business leads…

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by Tom Watson on October 29, 2012

Growing your cleaning business, whether it’s a house cleaning company or a commercial one boils down to one thing. You need leads. Basically you need to get leads, find the prospects within, then convert them to customers. If you can do that, you are off to the races as they say. I know that sounds kind […]

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How to create a cleaning invoice for your business

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by Tom Watson on October 20, 2012

I don’t know about you, but for me the best part about the cleaning business is “getting paid” for all that work. To get paid you will need to bill the customer somehow. This is normally done by creating an invoice and delivering it to them one way or another. The invoice serves as a receipt for the service you […]

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A new way to keep your paperwork organized…

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by Tom Watson on October 17, 2012

I’ll be the first to admit, I’m not very organized. No correct that, I’m not even remotely close to being organized. If it weren’t for my partner Sue I’d be in real trouble, probably buried under a pile of paperwork in the corner of my office. Anyway… I try my best to stay on top […]

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Make it EASY for people to do business with you!

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by Tom Watson on October 14, 2012

The other day I went out on a cleaning bid. It was an empty house that was referred to my company by a realtor. The guy I was meeting with was the owner of the property. He didn’t actually live there, he was just renting the home out. The renter suddenly moved out, leaving the owner in need […]

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How to create a sales letter that gets you customers

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by Tom Watson on October 9, 2012

One of the greatest salesman to ever walk the earth once said the following “Don’t sell the steak, sell the sizzle“. Elmer Wheeler coined that phrase during the 1940’s. He is a true legend to anyone who has studied the science behind writing sales letters that “sell”. Though that time period seems like an eternity ago, his approach to sales remains as […]

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Why “making a cheerleader” is so profitable…

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by Tom Watson on October 3, 2012

Your phone rings, you answer it, you set an appointment to bid it and if you do everything just right you get the job too. Most people would view that as a success. I must admit it is to an extent, but it doesn’t have to end there. I’ll give you a real life example […]

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