Are you stuck in neutral?

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by Suzanna Watson on October 25, 2011

Ever had your car stuck in neutral? It’s no fun is it? You are not getting anywhere and you know it’s gonna cost you some bucks to fix.

Well from time to time the same thing happens in business. Your progress in either starting your cleaning business or growing it larger may seem to come to a crawl.

Being in neutral also translates into lost opportunity. This means lost revenue which in turn means less profit. Nothing but bad things happen when you are in neutral!

So needless to say when this “neutral” position happens to you it’s best to sit down and correct course. The sooner you nip it in the bud the better.

So you may want to ask yourself a few questions. Among them would be…

Do your feel as though you are wasting your time for one reason or another? If the answer is YES, then just how much time are you actually wasting doing non essential tasks?

Is it a lot or not much in the scheme of things? Being honest with yourself will allow the answer will reveal itself to you.

If you are not wasting time on your business making the UN-important “important”, what else could you be wasting your time on?

Watching TV tops the list for far too many people.

I know your favorite shows may be interesting, but it will never put food on the table, allow for cushy vacations or make early retirement an option.

When your business is going nowhere fast you need to bear down and push harder. At the end of the day you should be focused on getting the phone to ring, then going out to close the sale.

If you feel as though you are spending your time wisely then start reviewing your marketing material, your sales pitch, your demographics. There maybe something your are missing along the way.

You may even need to tweak your sales letters and flyers to grab your potential customers attention. While you are at it review your sales and marketing strategies too.

Reading books on motivation, sales and marketing would provide a huge benefit over time as well. There is so much help out there in your library, the local book store and especially online.

Then get out to networking meetings, community events such as sidewalk sale days (you can put your flyers out for people to pick up), fund raisers, if you are affiliated with a church get involved with the events they sponsor.

Whatever you do don’t forget family and friends. Ask for their help in spreading the word for you. They have co-workers and friends of friends etc. You don’t get if you don’t ask.

If all else fails keep dreaming of what you will do with all the money you will make. Your dream vacation, a bigger home or that sports car you always wanted.

These things are all within your reach if you can just keep moving forward and minimize the time spent in neutral.

If you liked this post, you can subscribe to our RSS feed and get loads more by clicking here. If you need detailed instructions on how to start your own cleaning business, then check out my value packed course by clicking here. If you are badly in need of a first class website to take your cleaning business to the next level then click here.

{ 4 comments… read them below or add one }

1 Christy October 26, 2011 at 12:34 am

Hi Sir,

I would just like to tell you that your posts are truly amazing! I’m not an entrepreneur myself, but whenever I read your posts, it makes me want to try my luck in starting a small business just like you (but probably not now as I don’t have a reasonable startup capital yet..). Anyway, you inspire me.. Your posts are not boring, and they’re, well, intelligent (that’s how I describe your posts).

I know I can also write just like you, and I can also start my own business in the future. Thanks for all your posts, Sir. Wish you more luck!



2 Tom Watson October 26, 2011 at 11:47 am

All I can say to you is “thanks”. It means a lot to hear that.

3 Ken November 3, 2011 at 8:51 pm

I am having a heck of a time coming up with an original name for my cleaning business. Every name I have thought of (25) is all ready in use. Any advice?

P.S. Looking forward to reading your book soon!


4 Tom Watson November 3, 2011 at 10:34 pm

Hey Ken!

Coming up with a name that really describes what you are about as a company is a common problem. My advice is to just “keep working at it!” Do a little “mix and matching” from some of the names you already came up with. Perhaps that approach will yield a winner.

I’m happy to hear you are going to get the course. When you do make sure you call me afterwards to discuss your new business!

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