Ever had your car stuck in neutral? It’s no fun is it? You are not getting anywhere and you know it’s gonna cost you some bucks to fix.
Well from time to time the same thing happens in business. Your progress in either starting your cleaning business or growing it larger may seem to come to a crawl.
Being in neutral also translates into lost opportunity. This means lost revenue which in turn means less profit. Nothing but bad things happen when you are in neutral!
So needless to say when this “neutral” position happens to you it’s best to sit down and correct course. The sooner you nip it in the bud the better.
So you may want to ask yourself a few questions. Among them would be…
Do your feel as though you are wasting your time for one reason or another? If the answer is YES, then just how much time are you actually wasting doing non essential tasks?
Is it a lot or not much in the scheme of things? Being honest with yourself will allow the answer will reveal itself to you.
If you are not wasting time on your business making the UN-important “important”, what else could you be wasting your time on?
Watching TV tops the list for far too many people.
I know your favorite shows may be interesting, but it will never put food on the table, allow for cushy vacations or make early retirement an option.
When your business is going nowhere fast you need to bear down and push harder. At the end of the day you should be focused on getting the phone to ring, then going out to close the sale.
If you feel as though you are spending your time wisely then start reviewing your marketing material, your sales pitch, your demographics. There maybe something your are missing along the way.
You may even need to tweak your sales letters and flyers to grab your potential customers attention. While you are at it review your sales and marketing strategies too.
Reading books on motivation, sales and marketing would provide a huge benefit over time as well. There is so much help out there in your library, the local book store and especially online.
Then get out to networking meetings, community events such as sidewalk sale days (you can put your flyers out for people to pick up), fund raisers, if you are affiliated with a church get involved with the events they sponsor.
Whatever you do don’t forget family and friends. Ask for their help in spreading the word for you. They have co-workers and friends of friends etc. You don’t get if you don’t ask.
If all else fails keep dreaming of what you will do with all the money you will make. Your dream vacation, a bigger home or that sports car you always wanted.
These things are all within your reach if you can just keep moving forward and minimize the time spent in neutral.
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