August 2011

Communicating Expectations

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by Tom Watson on August 25, 2011

When I first started my cleaning business I worked very hard at making the phone ring. I was handing out flyers, networking up a storm and mailing out direct mail letters at an astonishing rate. Did all that effort work? In a nutshell…YES. The phone started to ring alright. In fact is started to ring […]


Why you need both inspiration and motivation

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by Suzanna Watson on August 20, 2011

What’s the difference between Inspiration and Motivation? Some of you may be thinking they are the same thing, but that’s not the case. While you’ll need both to succeed when starting a cleaning business, or any business for that matter, understanding the differences and why they are different will help you immensely. In the most basic […]


Want to take a guess as to what the two most important parts of any marketing or advertising copy are? The first one is pretty easy to figure out. It’s the headline. After all, if the reader doesn’t like the headline, they don’t bother reading the rest of the copy. Now that we know why […]


What does it cost to start a cleaning service?

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by Tom Watson on August 9, 2011

Disclosure: Cleaning 4 Profit may be compensated through the links in the post below, but the opinions are our own. Many people have been writing in and asking us “what’s the cost to get started in your own cleaning service”. While there is no real “exact” cost as everyone will do things differently, I can […]


In order for you to achieve beyond your highest expectations, you must first start with high expectations. This just may be the biggest “little secret” out there. This is very important because your mindset goes a long way in determining whether or not success will come your way. As Henry Ford once said, “Whether you […]