5 Low Cost Ways To Promote Your Cleaning Business

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by Tom Watson on March 8, 2011

I get a lot of emails from people looking for low cost ways to get more customers.

So many in fact that I thought it’s best to write a post on the topic.

While four of the five methods have some cost associated with them, I think they all fit the low cost model that people are looking for.

At one time or another, we have employed each one of these tactics to find more business for ourselves. Each one is rather easy to pull off and can be accomplished at not some distant point in the future, but in the next day or two. Here we go…lets get started.

Low cost ways to promote your cleaning business

One -I recommend you go to every real estate office anywhere near you to raise awareness of your company. Bring a dozen or two of donuts and a bunch of business cards. If you have a flyer that advertises your services bring a few of those to.

Winning people over through their stomachs is a time tested way to get yourself noticed. Odds are you will make a few contacts that will send business your way. We have had a lot of success with this tactic over the years. To investigate this further, read the post Sue wrote a while back.

Two - Stop by commercial or residential construction sites and ask for the supervisor. Give him your card and ask for a chance to bid the construction clean up. 

There is good money in this market, and if you do the job well the supervisors tend to call you back the next time they need you. Do your best to master your 30 second commercial before you go visiting job sites.

Three – Advertise on Craigslist. This is absolutely free and should be on your short list. I think this method can be a big winner for many of you.

With this method, you just need to take the “long view” so to speak. This means that it may not pay off today or even next week, but it will give you plenty of FREE exposure, and you can’t beat that.

For the record, it probably takes no more than 2 minutes to post an ad once you know what your doing. This equates to only six minutes per week, which works out to about 5.2 hours a year.

If you did it for a whole year and only landed one paying customer that earned you $300.00 per month net profit, that would equate to $3,600 in yearly profit for 5.2 hours worth of posting to Craigslist. This in turn equates to $692.31 per hour.

That type of return on investment will make you feel like one of those Wall Street sharks you see on CNBC. Now imagine if you landed two or three cleaning accounts in one year, WOW, the return on investment would be even higher. I posted on this subject a while back, you can get the details here.

Four - Join a networking group. Do your homework by looking into several in your area. Pick one that has other small business owners in it, then join.

Networking will work wonders for you. Some clubs can be joined for $100.00 or less. It’s well worth the investment. This is because you get to meet new people who may need your services, or know someone who does. Sue has wrote quite a bit on the subject of networking.

Five -Locate all the office parks in your area and pay each of them a visit. Your mission is to go door to door with business cards and a one page flyer. Make sure you are well dressed for this part, as appearance is important.

Keep in mind that getting people to sign up on the dotted line is not what this step is all about. The goal is to only spread “awareness” about your company. If you try to make a 30 minute presentation everywhere you’ll just annoy people, so make it quick and to the point.

Just walk in and ask if you can leave some information for the manager concerning their cleaning services. Most people will take your information if you keep it brief. If they happen to ask you questions about your service, great (just don’t expect any).

This method may not get you any inquiries on the day you go door to door, but they tend to create interest in the weeks after the event so don’t get frustrated. For the record, we landed single jobs in excess of $25,000 a year this way. You can learn another similar approach to taming this market here.

Well there you go…five low cost methods for getting cleaning customers is now in your repertoire. Make the most of these methods and take your cleaning business to the next level.

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{ 7 comments… read them below or add one }

1 Nicole Beckford March 26, 2013 at 12:32 am

Great Advice.

2 Tom Watson March 26, 2013 at 6:17 am

Thanks Nicole!

3 Kiran Bhinder April 7, 2013 at 8:55 pm

Great information Tom! I look forward to trying your tips!

4 Tom Watson April 7, 2013 at 9:03 pm

Hi Kiran! Thanks for stopping in!

5 Tom Watson April 8, 2013 at 10:12 am

Good luck Kiran!

6 Guillermo nieves May 8, 2014 at 9:21 am

Thanks for the advices

7 Tom Watson May 8, 2014 at 10:03 am

You are very welcome Guillermo!

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