5 Tips For Making A Great First Impression

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by Tom Watson on February 19, 2011

When you start your cleaning business, what do most of you think of first?

Getting customers! So far so good, you’re on the right track. After all, you won’t last very long if you don’t find some cleaning accounts real quick.

The next part of the process is where some people get tripped up though. This is because many people think they are only selling cleaning services to potential clients. But the truth is you are really selling two things up front, and cleaning services come in second.

Selling yourself comes in first.

You need to come across as someone who looks and acts as if you can solve their cleaning problem. A lot of people don’t understand that concept. Many people think they will get accounts simply because they know “how to clean” and that they will do a good job.

In other words they are putting the cart before the horse, which never works. You need to focus on making a good impression first, and let your cleaning talents show through later. Now keep in mind that making a good impression is not difficult when you know what to do.

Here is my short list of how to make a good impression:

1 – Be positive no matter what. If you are acting like your dog just died you will have NO CHANCE of landing any cleaning accounts. You need to stay upbeat throughout the entire meeting.

2 – Master the 30 second commercial. Take the time to develop a short verbal pitch that conveys who you are and how you can make a difference with your services. The more personal and authentic the better. This tactic has been around forever because it works!

3 – Speak from the heart. You have always wanted your own cleaning business right? Well let your passion for the business show through for them to see! The people who are looking for cleaning services will favor the most enthusiastic company the vast majority of the time.

4 – Have your business card ready. This is so simple! Just have one ready and hand it out right after the first handshake. This may sound old school but it’s not. Your business card needs to be viewed as your traveling salesman after you leave.

5 – Dress for the part. You are going on a interview after all, so dress like it. If you want to be viewed as a professional, then you need to play the part, it’s as simple as that.

Well there you have it, five simple tips for landing that first cleaning account. The real treasure is that all five tips are easy as pie to pull off. No special skills are really needed, just a little extra effort on your part to make sure you make the proverbial “great first impression”.

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{ 4 comments… read them below or add one }

1 Rosie Windley February 20, 2011 at 8:03 pm

I am single person looking for my own business. So day i can retire and take trips with my four grand kids. I am a very hard working person. And believe in have of my own one day. Thank you for this opportunity.

2 Tom Watson February 20, 2011 at 8:27 pm

Thanks for stopping by Rosie! Your hard work WILL pay dividends, good luck.

3 Joanna February 24, 2011 at 7:44 pm

I run a cleaning business and you are so right,
those 5 tips can make or brake your business. I have used all 5 and it makes a big difference when presenting a quote. What we sell is trust.

4 Tom Watson February 24, 2011 at 9:35 pm

Joanna you really summed it up…the tips help you build TRUST

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