The Mini Commercial

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by Tom Watson on April 21, 2010

Today I’m going to do a quick post on networking. I will pass along some tips that I have learned over the years on how to make the most of the time you spend networking.

To network effectively you need a mini commercial. A mini commercial is a quick and to the point synopsis of what you do and why you can help others with your service.

Mini commercials are needed for networking functions primarily, however they can be used whenever the opportunity presents itself. Typically these messages take between 30 seconds and 2 minutes to convey.

A good mini commercial will engage a individual with information that makes them interested in what you offer. To excel at networking you will want to master this otherwise you may be wasting your time.

Your networking mini commercial has four main components.

  1. Discusses a common problem (example: dusty desks, dirty kitchen floors or poor vacuuming).
  2. Offers a solution (example: constant supervision and weekly inspections).
  3. Allows you to differentiate yourself (example: owner personally trains all new recruits).
  4. Gives them a reason to act (example: first two weeks of service are free for all new cleaning accounts).

Strive for total clarity.

This means that the other party needs to know exactly what you offer and how you can help them. What you need to avoid is leaving them wondering what you do and how you can help them. If they don’t understand what your services are then you have failed and need to refine your commercial further.

The hidden part of the equation is that you need to find some commonality between you and the other party. This can be either before or after your mini commercial. Maybe it’s kids, similar backgrounds, sports or other common bonds.

Whatever it is you need to find it because getting their business depends on it.

The odds of getting a appointment with them go up dramatically if you find a way to connect with them. People don’t do business with total strangers, they do business with people they trust. Make it your mission to be that person and you will reap the rewards that come with it.

{ 6 comments… read them below or add one }

1 seb April 11, 2013 at 8:30 pm

Hi Tom,

Your website/blog is a great source of info.
Do you also have or can write a sales pitch?
I have a networking event to attend to next week and I haven’t got one.
Any help much appreciated.
Thanks.

Seb

2 Tom Watson April 12, 2013 at 10:04 am

Hi Seb! Thanks for the kind words, I appreciate it. Anyway…Only YOU can come up with your own mini-commercial. Just be yourself.

3 Mohamed March 3, 2015 at 12:45 pm

i looking cleaner contract if you some one needs please let me know
Thanks

4 Tom Watson March 14, 2015 at 6:28 pm

Hi Mohamed! Not sure I understand that. What are you looking for?

5 John April 28, 2016 at 3:34 am

Hi l am restarting a cleaning business l had previously, l found ur info concise and informative. John

6 Tom Watson May 2, 2016 at 8:30 am

THANKS John! I’ll be here if you need me.

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