I wanted to do a quick post today on the topic of growing your cleaning business. When you first start out it seems hard to imagine that the little seed (your new company) you planted will ever grow up. It is easy to get impatient and frustrated. You want instant gratification and success. When you don't get it the idea of "I should just quit" starts making headway inside your … [Read more...] about Grow Slow And Steady
Archives for April 2010
Creating Your USP (Unique Selling Proposition)
You Need To Be Unique There is no point in being the same as everyone else. You need something that sets your cleaning business apart from your countless competitors. You need to create a difference that makes you the better choice. One of the best ways to set yourself apart from the crowd is with your USP, which is your Unique Selling Proposition. A well conceived Unique … [Read more...] about Creating Your USP (Unique Selling Proposition)
The Mini Commercial
Today I'm going to do a quick post on networking. I will pass along some tips that I have learned over the years on how to make the most of the time you spend networking. To network effectively you need a mini commercial. A mini commercial is a quick and to the point synopsis of what you do and why you can help others with your service. Mini commercials are needed for … [Read more...] about The Mini Commercial
Networking For Beginners
The act of networking needs to play a major role in your new business. Your success (or failure) in networking will greatly determine how well you fare in business. To help you fully understand it's importance we need to define what networking really is. Websters Dictionary defines networking as: To make connections among people or groups of a like kind. To have success at … [Read more...] about Networking For Beginners
Building A Loyal Customer Base
To have lasting success in the cleaning business you need to keep the customers you worked so hard to get. This is easier said than done if you are not prepared. It is not uncommon to forget about your current customers in your quest to acquire new ones. This creates a vicious cycle. Before long you need to replace the customers you lost just to keep your revenue stable. If … [Read more...] about Building A Loyal Customer Base